As with previous years, Rouge members get first dibs on the sale — and a generous 20% discount — and can shop red-hot items like the Dyson Airwrap (limit one per customer, same rules apply with the Shark Beauty version) before it sells out. For VIBs and Insiders, the sale fun starts October 31 (spooky!), and you can enjoy 15% off and 10% off, respectively. (Sephora is also showing love to its in-house label by giving you 30% off all Sephora Collection products for the entire sale period, regardless of reward tier.) To apply the discount to your cart, simply use promo code TIMETOSAVE at checkout. For all members, the sale fun wraps on November 6.