TikTok-Viral, Long-Lasting Formula – StyleCaster


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When I find a lip product I like, I stick to it until a new one crosses my path and proves it belongs in my regular rotation (prime example: my trusty Aquaphor). I’ve mostly been trying balms and oils as of late, but I’m hoping to up my gloss game. One candidate I’ve been eyeing thanks to TikTok is Kiko Milano’s 3d Hydra Lipgloss.

I first came across this product in a video posted by @musthavesxt, with the clip earning over 7.3 million views between October 6, 2023 and November 10, 2023. You can see the content creator trying on three shades of the Kiko Milano lipgloss, and the second option reminded me of the “cherry cola” trend that Kylie Jenner got everyone talking about and trying to recreate. Her pout looks ultra-juicy, and the subtle shimmer in the formula deserves a chef’s kiss.

Now you’re probably thinking about how there are a lot of lustrous glosses on the market right now (like the cult-fave Fenty Beauty Gloss Bomb and TikTok-viral Tarte Maracuja Juicy Lip), so what makes this $13 tube special? Let’s start with the 29 shade offerings that range from rosy pink to chestnut brown
. The selection also features various finishes, such as transparent, highly pigmented, pearlescent, and sparkly, so you have a tube for every type of makeup look and occasion.

Let’s follow that up with its softening and long-lasting formula that glides on with ease and doesn’t leave lips feeling sticky. To top it off, the wand applicator allows you to achieve a precise outline on the lips.

In terms of ingredients, the brand highlights bidens pilosa extract. According to Paula’s Choice, this ingredient is considered a plant-derived alternative to retinol

“It’s been shown to boost skin’s natural supply of antioxidant enzymes superoxide dismutase and catalase, giving skin a better chance of withstanding and recovering from environmental aggressors. It also plays helpful roles in fading discolorations, strengthening skin’s barrier, soothing skin, and helping to control oil, the latter according to supplier studies,” per Paula’s Choice. This would explain the lipgloss’ ability to smooth the look of your pout.

KIKO Milano 3d Hydra Lipgloss

KIKO Milano.


KIKO Milano 3d Hydra Lipgloss

A TikTok try-on clip is one thing, but we can’t forget to share what Amazon shoppers are saying about this product. Long story, short: They love it just as much as @musthavesxt.

“It definitely has a good consistency as opposed to some glosses that are just a sheer, light liquid that barely colors the lips. All in all, very pleased with this product and looking forward to trying other colors,” wrote one five-star reviewer. “I have to say it is just as high quality as glosses purchased in the department stores as I wear Chanel, Dior, Bobbi Brown, and many others.”

“As someone who has combination skin with an extremely oily T-zone, I have been changing all of my face products to non-comedogenic. I get blackheads and congested pores even around my lipline. I did a search on Amazon for non-comedogenic lip gloss and the Kiko Milano popped up. I have ordered six shades and tried them all,” explained another shopper. “The color range is so beautiful, the feel is wonderful, and they would also look great on top of lipstick. The 3D effect is gorgeous
. I absolutely love the way they look!”

Another wrote, “I literally use this to either give it a nice shine/plump boost, or when my lip is painfully split in the dry wintertime and no other lip balm works to heal it. Marvelous gloss!”

KIKO Milano 3d Hydra Lipgloss in Golden Sparkle
KIKO Milano 3d Hydra Lipgloss in Golden Sparkle. Photo: KIKO Milano.

“This has quickly become my go-to lip gloss! I work in the fitness industry and wanted something that gives me nice color, lasting shine, and softness without looking too made up,” a different happy shopper commented. “Kiko knocks it out of the park. I love color 22- a raspberry shade, which stays on for hours and keeps my lips moist
and happy. I bought three the last time because I don’t [want] to run out.”

If these high praises aren’t enough to convince you to give KIKO Milano’s 3d Hydra Lipgloss a shot, its price tag sure will. $13 isn’t an unreasonable cost, especially when its popular counterparts typically cost upwards of $20.

Check out with a few shades of this gloss in your cart and it’ll quickly become your new ride-or-die lip product
that you stuff into your bathroom drawer, multiple bags, and car. Basically, you won’t be able to leave the house without it.

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